For BRO Engineering GmbH, innovation is not just a buzzword, but a must in today's business world. Resting on the laurels of success and not focusing enough on innovation can ultimately cost you success.

Innovation in the product development process means always being one step ahead. You have to constantly evolve to meet customer needs and outpace the competition. It's about developing new ideas and implementing them quickly.

Innovation is also more important than ever in the current times. The COVID 19 pandemic has shown that companies that innovate are better able to respond to unforeseen events. They can quickly bring new products to market to meet the changing needs of customers.

Therefore, it is important that companies put innovation at the centre of their product development process. They should take time to develop new ideas and implement them. They should also ensure that they keep an eye on the latest technologies and trends.